DeLand, Florida / New York - Stetson University Athletics partners with vivenu to transform ticketing infrastructure and fan engagement.
Stetson University Athletics, home of the "Hatters" and the oldest active member of the Atlantic Sun Conference, has selected vivenu as its official ticketing partner. By migrating to vivenu's API-first platform, Stetson Athletics moves towards a modern, data-driven ecosystem designed to elevate the experience for fans, donors, and students alike.
Stetson will debut the new platform this spring, beginning with 2026 football season ticket renewals and the ASUN Baseball Championships, scheduled for May 2026.
This strategic partnership provides Stetson with the advanced tools necessary to maximize ticketing and donor revenue. By leveraging vivenu's customizable ticket shop, the athletics department gains full brand autonomy and the flexibility to showcase the Hatters' unique identity throughout the entire purchase journey. Beyond the interface, vivenu provides direct data access and intuitive segmentation tools, enabling the department to target its database with precision and deliver highly relevant offers to every audience.
"Partnering with Vivenu allows us to deliver the kind of first-class ticketing experience our fans expect when they come out to support the Hatters," said Ricky Ray, Stetson's Director of Athletics. "Their modern, easy-to-use platform will make purchasing and managing tickets simpler for our supporters while also helping our department operate more efficiently behind the scenes with streamlined accounting and transaction processes. Just as important, vivenu's commitment to strong customer service will provide our ticketing staff with more time to serve our fans."
Travis Smith, Regional Vice President for Sports & College Partnerships, North America at vivenu comments "The partnership with Stetson University Athletics underscores our commitment to provide collegiate programs with the technological freedom they need to thrive. By putting data ownership and brand control directly into the hands of the Hatters, we are helping the department build deeper, more personalized relationships with its fans and donors. We are proud to support Stetson in this significant leap forward and are excited to see the impact their new infrastructure will have."
About Stetson Athletics
At Stetson University, student-athletes don't just compete—they thrive. Located in historic DeLand, Florida, between Orlando and Daytona Beach, Stetson offers the perfect blend of competitive athletics, academic excellence, and an unbeatable Central Florida lifestyle. As the oldest private university in the region, Stetson supports approximately 500 student-athletes across 21 NCAA Division I sports. Nicknamed the "Hatters" after the institution's namesake John B. Stetson, a hat manufacturer who originated the modern-day cowboy hat, most Stetson athletic teams compete in the Atlantic Sun Conference, where they proudly hold the longest active membership since 1985. With top-tier facilities, personalized support, and a welcoming campus community, Stetson is where students can grow, compete, and succeed. Learn more at GoHatters.com and Stetson.edu or follow social media accounts @StetsonHatters.
About vivenu
vivenu is the global technology leader in advanced ticketing infrastructure, empowering organizers to transform their primary sales channel into a strategic business asset. Designed for high-performance and full customization, vivenu's API-first platform powers the world's most demanding event ecosystems. This includes the Grammy Awards, the Golden Globes, and global sports phenomena such as HYROX and Stanford Athletics.
With a footprint spanning 50+ countries, vivenu specializes in managing complex fan journeys and premium experiences. Whether it is handling massive demand spikes for icons like Bad Bunny, or orchestrating campus-wide partnerships for 140+ colleges, vivenu provides the digital backbone for the future of entertainment. By prioritizing data ownership and seamless connectivity, vivenu ensures that organizers remain at the heart of the fan relationship.
