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Stetson Athletics Renews Partnership with BTM Through 2028

DELAND, Fla., August 16, 2025 – Stetson University Athletics and BTM Coaches today proudly announce the renewal of their ground transportation partnership, extending their collaboration through 2028. As part of this renewed partnership, Stetson Athletics will debut a newly designed, co-branded bus adorned in Stetson Hatters branding alongside BTM logos—the Stetson-Wrapped Bus will now serve as the official transportation for Stetson's teams.

"As we look ahead to the next three years, renewing our partnership with BTM allows us to continue delivering a distinctive and high-quality travel experience for our student-athletes," said Ricky Ray, Director of Athletics at Stetson University. "This new bus not only elevates our visibility across the region but embodies our commitment to excellence, teamwork, and pride in the Hatters brand. We're grateful to BTM for their continued support and shared dedication to our student-athletes."

"We are excited to extend our partnership with Stetson Athletics through 2028," said Ashley Kemp from BTM Coaches. "The Stetson-Wrapped Bus reflects our belief that success is best when it's shared. We look forward to supporting Stetson Athletics and helping their teams ride in style this season and beyond."

Key highlights of the renewed partnership:

  • Official Bus Partner Through 2028: BTM Coaches remains the exclusive provider for Stetson Athletics' ground team travel services through June 2028.
  • Co-Branded, Stetson-Wrapped Bus: A newly unveiled, custom-wrapped 56-passenger bus featuring Stetson Hatters branding and BTM logos will serve multiple teams for conference travel, championships, and special events.
  • Enhanced Student-Athlete Experience: The partnership underscores efforts to enrich the travel environment and visibility of the program, while showcasing Stetson across the region.
About Stetson Athletics
At Stetson University, student-athletes don't just compete—they thrive. Located in historic DeLand, Florida, between Orlando and Daytona Beach, Stetson offers the perfect blend of competitive athletics, academic excellence, and an unbeatable Central Florida lifestyle. As the oldest private university in the region, Stetson supports approximately 500 student-athletes across 19 NCAA Division I sports. Nicknamed the "Hatters" after the institution's namesake John B. Stetson, a hat manufacturer who originated the modern-day cowboy hat, most Stetson athletic teams compete in the Atlantic Sun Conference, where they proudly hold the longest active membership since 1985. With top-tier facilities, personalized support, and a welcoming campus community, Stetson is where students can grow, compete, and succeed. Learn more at GoHatters.com or follow social media accounts @StetsonHatters.


 

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