The Stetson Athletics Communications staff serves as the publicity liaison between the constituents of the department's varsity sports and the local, national and international media.
The staff strives to showcase the academic and athletic accomplishments of all Stetson student-athletes while enhancing the Hatter brand and reputation through dynamic story-telling and serving as the public relations branch of the athletic department.
Specific responsibilities include, but are not limited to: leading and executing all publicity aspects for Stetson's intercollegiate athletic program, developing campaigns, managing sport-specific social media platforms, navigating strategic and crisis communications, facilitating and overseeing all media interviews, content creation, managing credential requests, award nominations, gameday operations, producing informational and promotional publications, distributing press releases, compiling statistical information and updating GoHatters.com and any other external communications.
The department works collaboratively with all divisions of Stetson's intercollegiate athletics program, particularly in the areas of marketing, fan experience, video services and ticket sales to advance an integrated external platform that reflects positively on the image of the university.