DELAND, Fla. – Stetson University Athletics has entered into a new partnership with FanWord, one of the leading AI technology and storytelling companies in college sports, to integrate FanWord Assist into its communications strategy. This collaboration will help the Hatters expand and streamline their coverage of student-athletes, teams, and key moments across all sports.
FanWord Assist is an AI-powered content creation platform that enables athletic communications teams to efficiently produce game recaps, feature stories, and player bios. Designed specifically for college sports, the platform speeds up the creation process while ensuring a consistent voice and preserving the authenticity that defines each program's brand.
"We're pleased to collaborate with FanWord to strengthen our ability to deliver valuable content," said Richard Kilwien, Stetson's Associate Athletic Director for External Operations. "The Hatter Athletic Communications staff has an enormous amount of responsibility. With FanWord, our athletic communications team will have the tools to move beyond the daily routine and make a lasting impact on how our community perceives our athletics program."
FanWord works with more than 140 athletic organizations across all levels, including Division I peers such as South Florida, UConn, Tulsa, East Tennessee State, Little Rock, and Mercer. By joining this growing network, Stetson positions itself alongside other forward-thinking institutions embracing AI-driven solutions to meet the evolving demands of sports communications.
"Stetson's rich traditions, passionate community, and commitment to telling meaningful stories make this partnership especially exciting," said Chris Aumueller, CEO of FanWord. "We're eager to see how FanWord Assist will help them highlight the remarkable achievements and experiences that define Hatters Athletics."
In today's fast-paced college sports environment, athletic departments are tasked with producing more high-quality content than ever before—without additional staffing or resources. With FanWord Assist, Stetson University will be able to save time, operate more efficiently, and publish more stories while maintaining a consistent brand voice.
About FanWord
FanWord is one of the leading AI technology and storytelling companies in the college sports industry and currently works with more than 140 athletic organizations across all levels. To learn more about FanWord's storytelling software, FanWord Assist, click here.
About Stetson Athletics
At Stetson University, student-athletes don't just compete—they thrive. Located in historic DeLand, Florida, between Orlando and Daytona Beach, Stetson offers the perfect blend of competitive athletics, academic excellence, and an unbeatable Central Florida lifestyle. As the oldest private university in the region, Stetson supports approximately 500 student-athletes across 19 NCAA Division I sports. Nicknamed the "Hatters" after the institution's namesake John B. Stetson, a hat manufacturer who originated the modern-day cowboy hat, most Stetson athletic teams compete in the Atlantic Sun Conference, where they proudly hold the longest active membership since 1985. With top-tier facilities, personalized support, and a welcoming campus community, Stetson is where students can grow, compete, and succeed. Learn more at GoHatters.com or follow social media accounts @StetsonHatters.
