NEW YORK, NY / DELAND, Fla. — Stetson University Athletics today announced an extended partnership with Playfly Sports, the sports industry's leading revenue maximization company. The new agreement will be effective through June 2031, adding sponsorship and NIL sales support to the ticketing efforts Playfly was already providing.
Playfly and Stetson initially announced a partnership in October 2024, with Stetson opting to preemptively extend one year into the agreement with a broadened scope of work. Playfly will add an additional on-site staff member to their team, focusing on sponsorship, NIL sales and ticketing strategy and services for standard and premium areas. Playfly's sponsorship work will directly benefit Stetson Athletics and its student-athletes through the development of annual sponsorship plans for incremental monetization and the facilitation of NIL partnerships.
"We appreciate the work Playfly has done to grow our ticket revenue and are excited to take this next step with them, which is a move that will benefit all of our student-athletes." said Ricky Ray, Stetson's Director of Athletics. "Extending our partnership with Playfly enables us to look at our revenue generation strategy with a longer-term view and make more impactful decisions as a result. We're excited to have Playfly on our side as we pursue athletic excellence, all while remaining focused on engaging our fans and community and delivering maximum value."
"It's a testament to the work of our team that Stetson Athletics decided to extend our partnership this early on in our agreement," said Gil Beverly, President of Playfly Aspire. "Playfly has a proven track record of ticketing and sponsorship revenue growth, and will continue to deliver these results to Stetson over the next five years."
With the addition of Stetson Athletics, Playfly Aspire is now supporting sponsorship sales of campus-owned inventory for nine athletic departments.
ABOUT STETSON ATHLETICS
At Stetson University, student-athletes don't just compete—they thrive. Located in historic DeLand, Florida, between Orlando and Daytona Beach, Stetson offers the perfect blend of competitive athletics, academic excellence, and an unbeatable Central Florida lifestyle. As the oldest private university in the region, Stetson supports approximately 500 student-athletes across 19 NCAA Division I sports. Nicknamed the "Hatters" after the institution's namesake John B. Stetson, a hat manufacturer who originated the modern-day cowboy hat, most Stetson athletic teams compete in the Atlantic Sun Conference, where they proudly hold the longest active membership since 1985. With top-tier facilities, personalized support, and a welcoming campus community, Stetson is where students can grow, compete, and succeed. Learn more at GoHatters.com or follow social media accounts @StetsonHatters.
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry's leading revenue maximization company drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com.
